Search Engine Marketing (SEM)


Search Engine Optimization (SEO)



Search Engine Marketing allows a website owner to optimize their site rankings with keywords

and phrases that draws more traffic to the site. Optimizing the Search Engine Marketing or Search

Engine Optimization includes not only excellent content, but also keyword density and external



What is a Search Engine?

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:


    They search the Internet -- or select pieces of the Internet -- based on important words(keywords).

    They keep an index of the keywords they find, and where they find them.

    They allow users to look for keywords or combinations of keywords found in that index.


Keywords are words or phrases that are used to match your ads with the terms for which people are searching. Selecting high quality, relevant keywords for your website can help you reach the customers you want, when you want.


Use external links – or in-bound links – are another necessary tool to draw customers in. External links can be free – an interaction with other, similar or companion websites, or links to social media such as Facebook, Twitter, StumbleUpon, Pinterest, Blogger, etc.  and paid advertising through sites such as Google.


Match your Internet marketing strategy to your intended audience. You should have already determined who is your intended audience, so this step should not be hard to work through.


Write good content. content is the vital foundation on which good rankings are built.


Search Engine Optimization is a skill that can take years to master, so to get your site up into the top ranking visited sites quickly and with less headaches, it is best to work with a skilled professional for better and immediate results.



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